You go out of your way to make sure your customers get the best experience possible when dealing with your business. Responsive Web Design (RWD) allows you to continue your reputation for good service on the web. Any site, e-commerce included, can benefit from the advantages of Responsive Web Design.
Today, more and more people are viewing the web away from their computers. Smart phones, tablets, set top boxes, and even video game consoles are being used to view your web site right now. A consistent look and feel to the web site, no matter how your customer is viewing it, is important. The site also needs to function properly on all platforms. Responsive Web Design solves this problem, while making small adjustments to minimize the need for scrolling on the smaller screens. Not only does Responsive Web Design allow your site to get seen on more devices, Google is now placing more weight on sites designed in this manner for higher search engine placement. This means, your site has more of a chance to get seen by potential customers when searching for you.
Responsive Web Design is not the same as a mobile site. A mobile site is a dedicated second site, just for mobile devices. Mobile sites often contain limited information, and make you view the full site to find what you are looking for. Depending on how the site was built and which mobile device you are using, viewing the full site is not a possibility. When this happens, a customer is more likely to move on to the next site in the search. Responsive Web Design gives the customer your full site, just laid out in a manner that is friendly for any device. Your customer should not have to zoom in on the page on a mobile device or constantly scroll to find what they are looking for. And they will find what they are looking for, because unlike a mobile site, this is your full site, and all of the information is right there in front of them! RWD allows for the customization of how the content is displayed for each device, without having to build and maintain separate sites. And all of these benefits can come to your e-commerce site as well.
Would you like to see how Responsive Web Design Works? Grab your phone and visit Tidal Web's Site. If you have questions or would just like more information about RWD, contact us today!